What is an SSL certificate?
A SSL Security Certificate, or SSL certificate, is a web security protocol and essential for protecting your site visitors’ sensitive data against online fraud and identity theft.
SSLs guard data in real time by providing strong “encryption” (scrambling of data to prevent tampering during transmission), as well as validation (verification of the ‘bricks and mortar’ business that is behind the website). SSL certificates come in different levels of security, depending on the level of protection and security features you need.
Identifying a secure site with installed SSL Security Certificate
S is for secure. Often, SSL features are pretty obvious – site seals, (seeing HTTPS which denotes a secure website. Note the ‘s’ at the end of the http). Other signs to look for are harder to notice: like the little lock icon on the URL web address bar, and in some cases a “green bar”. All up these are all visual indicators of a protected or SSL site. Other times, the security is behind-the-scenes. No matter what level you choose, SSL protection reassures visitors that your site is safe, and that your website represents a legitimate business. All this leads to greater customer trust and increased credibility for your business or brand.
Secure sites deliver better conversion rates
Legitimate businesses that take the time and trouble to install a security certificate are quietly letting their customers know that “this website can be trusted”. Customers are far more inclined to purchase good or place a booking online if they are getting this reassurance from the website. Site visitors won’t convert into Customers unless they TRUST your website. installing a SSL Security Certificate, is just simply good business.